A design concept is a central idea that guides the design of a product or service. It helps to define the overall direction and vision for the design, and provides a framework for the design team to work within as they develop the final product.

The process of developing a design concept begins with understanding the needs and goals of the product or service. This includes identifying the target audience, understanding the context in which the product will be used, and considering the overall market and competitive landscape. From there, the design team can brainstorm ideas and sketch out rough concepts to explore different approaches to the design.

Once a design concept has been developed, it serves as a guiding light for the design process. It helps to keep the design focused and aligned with the overall goals of the project, and ensures that all design decisions are made with the overall vision in mind.

The design concept is also an important communication tool, helping to clearly communicate the vision for the product or service to the rest of the team, as well as to stakeholders and customers. It provides a clear direction for the design process and helps to ensure that everyone is working towards the same goals.

Overall, the design concept is a crucial element of the design process, helping to guide and shape the final product or service. It helps to ensure that the design is aligned with the needs and goals of the project, and helps to keep the team focused and aligned as they work towards the final goal.